Wal-Mart to Market a House Wine

Wal-Mart announced that they will soon be offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.

While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, "There is a market for cheap wine", said Kathy Micken, professor of marketing, "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

1. Nasti Spumante

If you haven't guessed it's a joke I received from a friend and there is no source. If you are the author I will be happy to give you credit - it's hilarious.