Monday, March 16, 2009
The long awaited and very much delayed Country of Origin Labeling (COOL) finally takes effect today, despite massive efforts by primarily the beef industry to make it go away. What did the meat producers object to? It's too expensive, too difficult, it’s really just another trade barrier, and - the best one - consumers don’t care where their meat comes from. As of today, COOL is law. Now we need to see if anyone pays attention to the new rules. I, for one, am just curious mind you, since I really don’t care where my food is produced as I am sure you aren't either.