While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, "There is a market for cheap wine", said Kathy Micken, professor of marketing, "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine:
1. Nasti Spumante
If you haven't guessed it's a joke I received from a friend and there is no source. If you are the author I will be happy to give you credit - it's hilarious.