Friday, January 14, 2011

Supermarket Navigation by Darya Pino

This diagram is all over the Internet. I got it from Marion Nestle at Food Politics. It is is worth sharing as it easily codifies Marion's rules about finding real food in the market. Which are:
  • More than five ingredients (too processed)
  • An ingredient you can’t pronounce (ditto)
  • Anything artificial (ditto)
  • A health claim on the front (these are always about marketing, not health)
  • A cartoon on the package (it’s being marketed to kids)
The actual designer is Darya Pino (of Summer Tomato):

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