Until early 2009, Silk brand soy milk was made using organic soybeans. But earlier this year, Dean Foods (owner of the Silk brand) quietly switched to conventional soybeans, which are often grown with pesticides. But they kept the same UPC barcodes on their products, and they kept the product label virtually the same, only replacing the word "organic" with "natural" in a way that was barely noticeable. They also kept the price the same, charging consumers "organic" prices for a product that was now suddenly made with conventionally-grown soybeans.
Many retailers and consumers never noticed the bait-and-switch tactic, so they kept buying Silk, thinking it was still organic. The shift on the product label from "organic" to "natural" wasn't well understood by consumers, either. Many consumers continue to think that the term "natural" is basically the same as "organic," when in fact they are almost opposites. The term "natural" is entirely unregulated, and almost anything can be claimed to be "natural" even when it's sprayed with pesticides or treated with other chemicals.
Wednesday, December 30, 2009
Watch Your Soy Milk
I don't use soy milk as I am a cow juice guy but I have a lot of friends that do. If you use soy milk and especially the Silk brand you should be aware of something that you might not have noticed. Dean Foods the owner of Silk has pulled a typical big ag dirty trick.